More luxury buildings are trying to lure buyers by touting amenities focused on finding inner peace and lowering stress. The homes are touting everything from meditation courtyards with silken hammocks to open-air yoga studios and herbal gardens filled with calming plants.
The rising popularity of wellness in real estate suggests that it’s working in attracting upscale home buyers. Luxury developers are offering morning yoga, mindfulness coaches, and meditation chambers.
“It’s not just about physical health; people are also thinking of how our space affects us emotionally,” Katherine Johnson, senior research fellow at the Global Wellness Institute, told
The Wall Street Journal. The Global Wellness Institute has studied the expansion of the wellness industry into the real estate market.
In Palm Beach, Fla., the Amrit Ocean Resort and Residences will offer heated reflexology floors, circadian lighting systems, and vitamin C-infused showers once it opens in 2019. Each homeowner will be matched with a personal wellness consultant to advise them on mindfulness, sleep, fitness, and nutrition, says Dilip Barot, CEO and founder of the Creative Choice Group. The units will be priced from $700,000 to more than $4 million.
A wellness-focused neighborhood in Serenbe, Ga., will feature a medicinal garden with edible native plants. Also, a naturalist will soon be leading workshops for residents on how to use plants for homeopathic remedies and tonics.
“Being able to see green from every window—it’s fascinating to me how that really does impact your mood and well-being,” says Jeny Mathis, a homeowner who also teaches aerial yoga. In constructing her home, she and her husband Gil, a real estate agent, consulted Wellness With Your Walls, an organization that offers guidelines on building practices to reduce contaminants and toxins in the home. Mathis’ home also features soothing paint colors on the walls and avoids contrasting paint shades to create a sense of continuity and openness.
Source: “Luxury Homes That Promise to Reduce Stress—for $4 Million,” The Wall Street Journal (April 19, 2018) [Login required.]
